Meet Tom and his Inventions


‘I truly believe everyone has an invention in them and I can’t wait to help bring yours to market!’

Tom Pellereau was the winner of the 2011 BBC Apprentice programme with Alan Sugar. Since then he has brought many of his inventions successfully to market including the popular Stylfile ‘Nipper Clipper’ that safely cuts babies’ and children’s finger nails and is stocked by JoJo. He has an avid interest in the nursery market, having a young son of his own.

Stylfile Nipper Clippers


Invent with Tom and JoJo Maman Bébé

JoJo has teamed up with Tom to give inventors of new nursery products the opportunity to reach a wider market and the chance to be stocked by us.

No matter how good an idea, getting it into retail stores is incredibly difficult. As consumers we walk into shops every week, however few would believe just how complicated it is to get a product on a shelf. Not only do you have to gain a meeting with the right buyer and sell your idea, but inventors have to navigate all their other requirements, from margins to packaging, barcoding to lead times which can be bewildering to the first time inventor.

How the project works

If you have a nursery product or toy that is new to the market or you are in the process of developing a new nursery idea, we are offering you the chance to get your invention in front of Tom and to be stocked in our stores and online. All you have to do is complete the form, submit your invention to Tom and he will pick his favourite ideas to be voted for on the JoJo Facebook page. The winner will be stocked by us and could become a household name.

Submit your invention here

What is your favourite invention?

  • Gummee Glove (55%)
  • Happy Headbangers Club (40%)
  • Jamm Door Stop (5%)
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